Some 97% of B2B marketing leaders say they're excited about incorporating AI into their strategies. That's according to a survey conducted by Madison Logic and The Harris Poll of 300 marketing ...
Most B2B CMOs say the pressure of their job has affected their wellbeing over the past year, and many say they're grappling with tough challenges, including layoffs and longer deal cycles, according ...
In a Forrester article titled Are B2B Buyers Cowards?, researchers debunk the myth that B2B buyers are overly cautious or ...
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