B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Oldcastle Infrastructure launches CivilSense ROI Calculator. Helps build stronger financial cases for water infrastructure ...

Many business-to-business companies have at some point likely considered collaborating with B2B influencers as part of their marketing strategy for expanding their audience. Measuring influencer ...

Not all data gold glitters — smart CIOs know when to invest, how to measure value and how to steer clear of AI snake oil. “Data is the new oil.” “Data is our most valuable asset.” “AI will unlock the ...

The role of mapping and analytics for business expansion: one clinic scaled into a national brand with a location ...

In a busy kitchen, every second counts. For a fast-casual restaurant serving 250 tickets a day, saving just 20 seconds per ...

A break-even analysis helps you identify how much your business must sell to recoup costs. Learn how to use it to make smart ...

Financial planners recommend saving around 75% of your pre-retirement income for retirement. Using the 4% rule, you can calculate how much you need to save in total.

Unanet's Kim Koster explains how Probability of Award helps GovCons move from intuition to data-driven forecasting and ...