Oldcastle Infrastructure launches CivilSense ROI Calculator. Helps build stronger financial cases for water infrastructure ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. Determining investment returns over time can be challenging and typically involves ...

Not all data gold glitters — smart CIOs know when to invest, how to measure value and how to steer clear of AI snake oil. “Data is the new oil.” “Data is our most valuable asset.” “AI will unlock the ...

When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

James Chen, CMT is an expert trader, investment adviser, and global market strategist. Gordon Scott has been an active investor and technical analyst or 20+ years. He is a Chartered Market Technician ...

With digital systems, ROI is no longer a guessing game. You can trace the impact of every dollar spent on a partner ...

The Gordon model allows for the fact that the market might put a price on a stock that's different from what you might estimate using the equation above. A higher stock price than predicted implies a ...

Tools like Excel and Google Sheets are ubiquitous these days, and learning how to use them more effectively will quickly ...

The Configure, Price, Quote (CPQ) market in 2025 is driven by the growing cost of inaction. Organizations that continue to ...