When measuring the sales lift of a marketing campaign, 45% of marketers use some form of basic pre-post marketing analysis, according to The Lenskold Group and MarketingProfs 2007 Marketing ROI & ...

The Evolution of Modern Sports Betting Sports betting has become one of the most engaging forms of entertainment, combining ...

With digital systems, ROI is no longer a guessing game. You can trace the impact of every dollar spent on a partner ...

The Gordon model allows for the fact that the market might put a price on a stock that's different from what you might estimate using the equation above. A higher stock price than predicted implies a ...

The most successful healthcare AI deployments today aren’t about diagnosing patients. They’re about removing the cognitive and operational tax surrounding patient care.

There’s a point when just throwing more robots at a problem delivers diminishing returns. It also gets expensive quickly.

If you want to boost productivity and profits, make sure your employees have these soft skills. You'll see a better return on ...