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GEO/AEO is criticized by SEOs who claim that it’s just SEO at best and unsupported lies at worst. Are SEOs right, or are they just defending their turf? Bing recently published a guide to AI search ...

Nelis, accessibility specialists and co-authors of Accessible Communications, explore how large language models have inadvertently become teachers of better writing.

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What makes a college football stadium great? We polled our staff to come up with The Athletic's Top 25 — with a clear No. 1.