Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...
On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Gulf Business on MSN
The Trade Desk’s Terry Kane on the need for data-driven, transparent advertising
The digital advertising ecosystem is moving from a cookie-driven model to one rooted in consent and transparency, says The ...
Google announced it will replace the "Ad networks" blocking control from Brand safety within in AdSense with a new ...
As CTV and retail media reshape digital advertising, PubMatic and The Trade Desk battle macro and competitive pressures for investor favor.
The out-of-home ad industry is working to modernize the business with the latest developments in AI. How are they doing? I ...
"Our mission is to streamline and supercharge digital communications,” said Ted DeFeudis, CEO of Totaligent. "With the fragmentation of the marketing stack, there’s a growing demand for simplicity, ...
Government attorneys advocated for sweeping structural changes, including the divestiture of Google’s ad exchange, the core ...
Finally, Spotify has teamed up with Amazon Ads, integrating its audio and video inventory into Amazon’s DSP. The partnership ...
APP's Axon rebrand marks a bold leap into AI-driven performance marketing, with surging revenue and expanding e-commerce ad reach.
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