Paramount Skydance aims to battle Amazon and Google for digital ad dollars, but must first navigate a tricky issue among ...
On Comcast Advertising announced that its linear TV inventory will now be available on a targetable, biddable basis.
High school sports have faced some disruption by the rise of streaming video – as well as the ads that often follow.
The new AdCP framework is intended to be similar to how OpenRTB standardized real-time bidding in programmatic advertising’s ...
Gulf Business on MSN
The Trade Desk’s Terry Kane on the need for data-driven, transparent advertising
The digital advertising ecosystem is moving from a cookie-driven model to one rooted in consent and transparency, says The ...
As CTV and retail media reshape digital advertising, PubMatic and The Trade Desk battle macro and competitive pressures for investor favor.
"Our mission is to streamline and supercharge digital communications,” said Ted DeFeudis, CEO of Totaligent. "With the fragmentation of the marketing stack, there’s a growing demand for simplicity, ...
APP's Axon rebrand marks a bold leap into AI-driven performance marketing, with surging revenue and expanding e-commerce ad reach.
Opinion
Bizcommunity on MSNOpinion
The digital circuit breaker: Why marketing can no longer outsource resilience to IT
On Monday, 20 October 2025, a seemingly isolated technical glitch in Northern Virginia brought a significant segment of the global digital economy to a standstill, including South Africa. This ...
BYD’s marketing mix leans heavily towards digital, with Meta, Google and TikTok forming a key part of its core always-on strategy, with paid social and search sitting alongside programmatic and ...
CTV combines reach, precision, and measurable impact – turning streaming ads into a powerful driver of branded search and conversions.
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