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Alphabet's Google (NASDAQ: GOOGL) (NASDAQ: GOOG) is reportedly making significant changes to its core U.S. ad sales division.

You can now improve upper-funnel results by letting Google Ads optimize for conversions driven by ad views, not just clicks.

Google Ads is testing auto-set “New Customer Values,” sparking confusion and transparency concerns among advertisers.

A new redesign of Google Search groups all ads together under a single 'Sponsored' heading to make it easier to distinguish them from real results.