Powered by the latest Gemini models, both tools will be available in all English-language Google Ads and Google Analytics ...

The difference between wasted clicks and profitable intent often comes down to selective negatives and disciplined bidding.

e4m caught up with marketers and industry heads to understand how they identify meaningful metrics versus festive noise, and ...

How Much Does to Google PPC cost? Learn what affects your budget, how pricing works and how to plan campaigns that deliver ...

Google Ads Tests Importing X Ads & Other Social Campaigns Google has confirmed it is testing a feature to import campaigns and assets from X and other social networks into your Google Ads campaign.

Residents have been thanked for their support in the early stages of backing the bid to save a much loved charity and ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

As 2026 approaches, agencies across Asia are reimagining how they operate, strategise, and tell stories in an AI-first ...

Google Ads coach Jyll Saskin Gales spent 24 hours testing Google’s new “agentic” Ads Advisor — an experimental AI assistant ...