Numerical and graphical diagnostic tools are presented for studying the effect of explanatory-variable measurement errors on regression results when very rough ...
(via PBS Space Time) The mystery of what happens when we go from a superposition to a definite state is known as the Measurement Problem, and it’s arguably the most mysterious outstanding problem in ...
Imagine a physicist observing a quantum system whose behavior is akin to a coin toss: it could come up heads or tails. They perform the quantum coin toss and see heads. Could they be certain that ...
Every time a multiplexed data-acquisition system switches channels, it produces a small electric charge that can produce measurement errors. “Users of data-acquisition equipment may have these ...
Data’s one thing, knowing how to use it to deliver growth is another. Dane Buchanan of M+C Saatchi Performance explains what marketers can do about ineffective ‘Frankenstein’ measurement systems.
Ad measurement and attribution are in crisis – but maybe that’s a good thing. “Actually, I’d even say it’s a great thing,” says Andrew Covato, founder and managing director of measurement consultancy ...
The entire ad industry is obsessed with retail media right now. But the channel’s got a bit of a measurement problem. (Sound familiar?) Retail media networks (RMNs) give brands that don’t have much ...
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