Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. DoubleClick Ad Exchange Day The press coverage of today’s launch of the DoubleClick Ad Exchange is extensive. Paid Content ...

Scott Spencer, Group Product Manager, DoubleClick Ad Exchange and Jason Miller, Group Product Manager, Google Display Network discussed the display media space as well as DoubleClick Ad Exchange ...

In the DoubleClick Ad Exchange open marketplace, prices are set in a real-time auction to allocate display advertising more efficiently and easily across the Web. The exchange, rebuilt with Google ...

One 'doubleclick ad exchange' storyAugust 2015 See All Stories Android Google Apps and Updates Ads advertising ...

The new DoubleClick Ad Exchange will integrate the ad exchange’s inventory network with Google’s existing ad inventory into one open marketplace in which prices are set in a real-time auction ...

With DoubleClick Ad Exchange, Google hopes that open prices set through auctions will attract publishers and advertisers, and create a more efficient market for display ads.

SANTA MONICA, Calif., Jan. 22, 2014 /PRNewswire/ — NearWoo, the mobile advertising partner for local businesses, today announced that it can now integrate with the DoubleClick Ad Exchange (AdX) to ...

Google (NASDAQ:GOOG) announces a major overhaul of its DoubleClick ad exchange as part of its push into graphical display ads, a market dominated by Yahoo (YHOO) and AOL (NYSE:TWX).