New AI method simulates human shoppers with 90% accuracy, threatening to transform the $80 billion market research industry ...

A recent Unite.ai piece examined how AI has transformed PR research – making it faster to collect data, spot trends, and ...

Alternative splicing exhibits lineage-specific variability, with mammals and birds reaching the highest levels despite conserved intron-rich architectures, while unicellular eukaryotes and prokaryotes ...

The integration of proteomics and metabolomics in ADHD research is crucial for developing objective diagnostic tools and ...

A new study has tested whether hiding authors’ identities in the peer review process makes academic evaluations more fair, reliable and valid. The answer: it’s complicated.

How a man walks can shift threat impressions beyond body size. Sway and shoulder spread stood out in short, size-controlled ...

Researchers led by Dr. Roberto Goya-Maldonado at the University Medical Center Göttingen have identified a rapid ...

Background Tobacco use among United States (US) youth and young adults has declined from historic levels, but cannabis use ...

Humans touch their faces up to 800 times each day, and most of it happens completely outside conscious awareness.

Researchers at the University Medical Center Göttingen, Germany, have discovered that heart rate deceleration within the ...