• Missed High-Value Audiences: Using behavioral segments such as “evening mobile shoppers” or “first-time buyers of local products” may span multiple ages and will most likely outperform ...

Harrow in north west London overindexes massively (27.4% vs a national average of 3.4%) with ‘prosperous professionals’, ...

The 2016 US presidential election is perhaps the biggest and most public failure of segmentation models in recent memory. Most models not only predicted Hillary Clinton's victory by a comfortable ...

Why Running Surveys Before Launching a Campaign Is a Strategic MustIn today’s fast-moving marketing landscape, starting off ...

Microsoft’s 2025 Responsible AI Transparency Report highlights this point. Speeding workflows with automation only works if people rigorously evaluate outcomes. Human review and user agency are ...

Imagine hosting an unforgettable party mdash; you wouldn rsquo;t just invite anyone . You rsquo;d curate a guest list of people who share your energy, appreciate your style, and bring the right vibe ...

Rocket CRM today announced enhancements to its marketing automation system within its customer relationship management (CRM) platform. The updates introduce new workflow options, deeper data ...

With the help of artificial intelligence, brands can break free from rigid segmentation and deliver hyper-relevant ...

The report - featuring 50+ KPIs - highlights key trends such as AI-driven personalization, sustainability rewards, gamified ...

Neil Thompson, who currently chairs the role of Director at MIT FutureTech, explains that while AI can make advertising ...

Key opportunities in the amusement machine market include the rising adoption of virtual reality gaming, increased demand for ...

This superbly comprehensive and insightful publication, published for the second consecutive year, makes compelling reading ...