Mixed-effects location scale models represent a powerful statistical framework designed to investigate longitudinal data. By simultaneously modelling the mean trajectories (location) and residual ...
Dunkin’ parent Inspire Brands is among the first to tap an integration that has driven improved campaign targeting.
Comscore has announced an expanded partnership with ShowSeeker to integrate its person-level local live and DVR data into ShowSeeker's Pilot platform, which is designed for campaign management. This ...