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As marketers, we use all sorts of data to form our messaging, tactics, and our overall strategies. We can use firmographic data such as a job title, name of the company the lead works for, and the ...

The key is to balance offense and defense. by Leandro DalleMule and Thomas H. Davenport More than ever, the ability to manage torrents of data is critical to a company’s success. But even with the ...

One of the biggest misconceptions among marketers regarding print marketing is that all fonts that look great online will translate cleanly to print. Unfortunately, that isn't the case. Differences ...

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