Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

An early adopter of Roblox’s in-game commerce experiences, Walmart is now launching a new interactive initiative within the virtual gaming world that invites players to unlock real-world membership ...

Roblox has launched its first Parent Council. Spearheaded by its new head of parental advocacy, Dr. Elizabeth Milovidov, the firm said the initiative will bring together up to 40 parents and ...