Organizations can deliver and scale exceptional customer experiences with AI, but automation only delivers full value when it's intelligently orchestrated.

Personalization has a problem: Many marketers are terrified of it. What we're seeing is a lot of overcomplicating, avoidance, and easing FOMO with an arbitrary {first_name} somewhere in the email. If ...

Identity resolution often anchors vendor pitches. Vendors claim CDPs can merge disparate identifiers into coherent customer records. But the reality is more complicated. Email addresses change, ...

Rokt mParticle announced the launch of its Hybrid Customer Data Platform (CDP) on Snowflake AI Data Cloud on Oct. 16. According to company officials, the new offering provides enterprise companies ...

Advertisers are always looking for easy buttons. On Thursday, customer data platform Hightouch released one with the launch of ID Express, a solution that converts email addresses and phone numbers ...

By Sharmila Ravi, SVP in Card Technology at Capital One When a customer taps “Make a Payment” in a mobile app, they expect ...

This is the fifth in AdExchanger’s “Meet the CDPs” series. Read previous interviews with mParticle, Acquia-owned AgilOne, Amperity, Segment, Lytics, Bluecore, Microsoft, Tealium, Optimove, Adobe, ...

Learn how data management strategies for design for manufacturing initiatives can also promote overall operational excellence ...

This article originally appeared on The Conversation. Powder and ready-to-drink protein sales have exploded, reaching over $32 billion globally from 2024 to 2025. Increasingly, consumers are using ...

Advanced GPU- and CPU-driven architectures challenge data center leaders to deliver not only the scale and performance that ...

Much has changed since Consumer Reports first tested protein powders and shakes. Over the past 15 years, Americans’ obsession with protein has transformed what had been a niche product into the ...