Companies have been forced to change their corporate cultures and their standards of operation. The change has been forced on them by globalization of markets and competition, growth of immediate ...
A rudimentary definition of behavior modification is encouraging others to behave the way you want, while discouraging the kind of behavior you don't want. The workplace is the ideal setting to ...
Psychologist B.F. Skinner, the formulator of behavior modification theory, was attempting to prove that the same principles that govern the behavior of amoeba, planaria, rats, dogs and monkeys also ...
As many readers know, my doctoral research area was focused on health behavior change. Specifically, I was interested in finding ways to inspire groups of people to become physically active. One of ...
B.F. Skinner and others sparked a new psychological worldview now known as behaviorism. It is used in schools, for example, to help children learn a sense of order in the classroom and to focus on ...
Logan T. Cowan, Sarah A. Van Wagenen, Brittany A. Brown, Riley J. Hedin, Yukiko Seino-Stephan, P. Cougar Hall, Joshua H. West Health Education & Behavior, Vol. 40, No ...
AbstractThis study examined the effects of theoretical constructs from the theory of planned behavior (TPB) and value-belief-norm theory (VBN) on intentions to perform purchase and disposal behaviors ...
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