Advertising is Roblox’s biggest profitability lever. Older users already make up most of Roblox’s daily active users, and retaining them as they spend more could dramatically improve monetization.

The last nine months have delivered headlines that are tricky to ignore. Roblox, a digital gaming playground, has faced tough questions, legal action, and more scrutiny than ever on the topic of ...

Dominik Bošnjak is a freelance writer from Croatia. He has been writing about games for as long as he can remember and is sure he began doing so professionally in 2010 or thereabouts. If he was forced ...

Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

HENDERSON, Ky. (WEHT) – Attorney General Russell Coleman announced a lawsuit against Roblox—a popular gaming and social media platform with more than 380 million monthly users—for creating a hunting ...

Tom Cillo made history with a recent NIL deal signed on Friday, Sept. 26. Cillo, 58, signed an NIL deal with Aspercreme, according to a report from The Athletic — making him the oldest college ...

CAMDEN, N.J. (WPVI) -- A South Jersey mother and daughter filed a lawsuit in the Camden County Superior Court against Roblox Corporation, alleging the popular gaming platform facilitated the sexual ...

Tom Cillo, the 58-year-old defensive lineman and powerlifter hoping to become the oldest player to play in a college football game since 2009, is building his own brand. Cillo signed a name, image and ...

It didn't take long for Lady Vols basketball coach Kim Caldwell to be asked about her players' NIL deals when she spoke at the Rotary Club of Knoxville on Sept. 30. But Caldwell declined to discuss ...

Last December, the Michigan Wolverines pulled off one of the biggest flips of all time. They persuaded five-star quarterback and the No. 1 overall player in the country, Bryce Underwood, to flip his ...