The proprietary technology launches as a standalone product for brands and agencies seeking to optimize media spend during ...

MMM is only as good as its data and assumptions. Avoid common modeling pitfalls and turn your analysis into real business ...

NEW YORK & LONDON & MUMBAI, September 30, 2025--(BUSINESS WIRE)--Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by ...

Kipi.ai, a WNS Company, today announced it was named as a trusted services partner for Marketing Mix Modeling and Analytics App by Snowflake, the AI Data Cloud company, in their 2026 Modern Marketing ...

Artificial intelligence can solve problems at remarkable speed, but it's the people developing the algorithms who are truly driving discovery. At The University of Texas at Arlington, data scientists ...

Cameras and visual language models also allow the system to monitor experiments, detect issues, and suggest corrections. “In the field of AI for science ... or exploit those data. When paired with a ...

A global study reveals sexual selection influences life expectancy differences between sexes in mammals and birds, reshaping ...

Microscopic parasitic worms use static electricity to pull themselves toward flying insects, turning physics into a powerful ...

A study by McGill University reveals that older adults adopt new meanings of words at almost the same rate as young people.