Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...

Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.

Marketing Week’s Festival of Marketing once again proved unmissable in 2025. The line-up was packed with industry powerhouses ...

Understanding cross-media marketing from zero. What are the benefits of it, and learn how to design a campaign for yourself?

Digital detoxing, the great lock-in — getting offline is going mainstream. I built a $100 million business on tangible marketing, so here's how to reach prospects anywhere.

From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...

As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...

A five-week “Speaking Gifts” rollout stacks films, chef-led gifting videos, the Diwali Gourmet Table event and influencer ...

Share and Cite: Daye, B. and Zhao, F. (2025) The Impact of Social Media Marketing Strategies on Consumer Purchase Intention in the Brewery Industry in Liberia. Open Access Library Journal, 12, 1-16.

The former Global Head of Machine Learning for Startups and Venture Capital at Amazon Web Services shares how entrepreneurs ...

The refrigerator market in India is projected to exceed USD 12.09 billion by 2033, highlighting a significant growth opportunity for smart appliances. Brands such as Samsung and LG are integrating ...