Influencer marketing is no longer a side experiment in marketing budgets. It’s a major growth engine for brands that know how ...
As privacy rules tighten, M&C Saatchi built OneView to help marketers measure performance without relying on cookies or ...
New York Magazine on MSN

Get Ready to See Yourself in Ads

DirecTV wants to use AI to put you, your family, and your pets inside a custom TV screensaver. If that’s not uncanny enough, ...
From identifying conversion behaviors to minimizing time spent on content creation, AI should be approached as a strategic ...
As AI sweeps the tech landscape, new startups keep emerging. Here are seven former ad tech execs' thoughts on best AI ...
A five-week “Speaking Gifts” rollout stacks films, chef-led gifting videos, the Diwali Gourmet Table event and influencer ...
The former Global Head of Machine Learning for Startups and Venture Capital at Amazon Web Services shares how entrepreneurs ...
Nift, the technology company connecting e-commerce platforms to advertisers and brands to new consumers, has named Saket ...
For years, television has been a one-way street — brands speak, viewers listen. But now, that wall is breaking down. A simple trackable QR code on the corn ...
Get your Black Friday PPC campaigns in shape with platform-specific guidance, feed prep, bidding tips, and practical ...
Every channel claims credit. Incrementality testing reveals what really drove growth – and what just took credit for it.
The promotion paradox: retailers celebrate record-breaking sales days while losing money. The cause is failing to measure ...