TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

With a change of ownership in the works, TikTok’s algorithm – the secret sauce of its success – is going to be reset for US users. What differences users will see is unclear, but changes are coming.
Engadget

TikTok will explain why it recommends videos on its 'For You' page

The algorithm that powers TikTok’s “For You” page has long been a source of fascination and suspicion. Fans often remark on the app’s eerie accuracy, while TikTok critics have at times speculated the ...
SFGate

TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store

(The Conversation is an independent and nonprofit source of news, analysis and commentary from academic experts.) Kelley Cotter, Penn State (THE CONVERSATION) President Donald Trump announced on Sept.