The viral trend started as a clever hack, underscoring how the right kind of engagement can deliver a giant audience to just ...

Sophia James made seven videos to promote her new song "So Unfair," and one of them inadvertently launched a trend.

Group 7 has become a viral TikTok trend that began as a music promo by singer Sophia James. Its playful absurdity has brought ...

As the Swedish streamer’s reputation issues mount, I took advantage of a new library-copying feature and swapped services.

In an exclusive interview with PEOPLE, Mr. Fantasy opens up about becoming a viral sensation and his new single 'Wayuwanna.' ...

TikTok users who came across the video quickly adopted their group seven status as a point of pride. “Group 7 is a group full ...

A new trend is taking over TikTok, leaving For You Pages flooded with references to Group 7. What started as a creative ...

Billboard has revised its system of removing songs from the Hot 100 singles chart once they've gotten too old to qualify as ...

Lilly Allen is letting her music speak for herself, as she appears to have named the woman her estranged spouse David Harbour ...

If you saw a TikTok saying you're in Group 7, congratulations! But if you're wondering what it means, you're not alone. Here's an explainer on the trend.

I haven’t seen anything like this in awhile. It’s also immaculate marketing,” one TikTok user said about the group 7 craze.

Similarly with the new 'Group 7' trend, users who have been there since its inception a few days ago kept using the phrase as ...