AdInMo, a player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay software development kit (SDK) 3.0. InGamePlay 3.0 builds on AdInMo’s ...

The video game industry has changed many times over in the course of several gaming generations. The sizes of games are bigger and more expansive in scope, game graphics are better than anyone could ...

Reddit is testing a new advertising format that turns traditional campaigns into interactive experiences as part of a broader strategy to tap into new sources of advertising revenue. The social media ...

Google on Thursday released several tools for publishers including an AI-powered brand-safety feature that learns from a publisher's standards and automatically blocks unwanted ads.

Bilibili's (NASDAQ:BILI) stock jumped about 8% premarket on Thursday after J.P. Morgan upgraded the shares to Overweight from Neutral, noting that game and ads monetization turnaround is expected to ...

Matthew is the Apps and Games Editor at Android Police. He's been gaming since his first taste of a TI-99 at four years old. Matthew has been an Android user since the HTC Hero and has covered ...

Microsoft Monetize’s suite of advanced productivity tools launched on Monday to anticipate advertising demands rather than meeting them. As AI reshapes monetization, the industry will require tools ...

Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Update: A Pokemon Go spokesperson issued the following statement in response to this discovery: ...

Instagram says it’s not testing ads in Threads and has no immediate plans to monetize after multiple developers and reverse engineers uncovered references to ad products in the app’s code, including ...

Key market opportunities in the global game publisher market include leveraging licensed IP-based games for stable ...