Pallavi Mestry Haval has taken on the role of head of media at Pidilite Industries, where she previously served as senior ...

Tanya joins the agency from Ogilvy, where she was working as Ogilvy – category lead, Sparkling INSWA for global brands Sprite ...

The snacking category is drawing FMCG interest, with companies increasingly looking to acquire emerging and premium food ...

Gresbond by Kajaria, the tile-fixing solutions brand from Kajaria Ceramics, has appointed Ranveer Singh as its brand ...

The report found 69% of marketers don't use attention in media planning, while 86% would consider reallocating budgets if ...

Redseer estimates 60-65 million shoppers participated in the first two days, with growth driven by orders across mobiles, ...

How Café Coffee Day helped make café culture mainstream in India, before financial troubles, rising competition and changing ...

From wet-mopping habits to the need for household help, Dreame is navigating India's cleaning habits with product ...

V. P. Marketing of Myntra Deepash Jain commented on why the online retail giant is turning customers into creators even if ...

Once a low-cost experiment, meme-page marketing is becoming a planned media play, with brands weighing the cost of ...

Influencer marketing is often bought like media when it should be bought like trust. A creator's popularity means little if ...

The collaboration will enhance Ghadi Detergent’s digital presence through creative storytelling and integrated communication initiatives across digital platforms.