Although current AI tools bring us to an incredibly impressive point, without contextual intelligence, they fall short in ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. There are many buzzwords in public relations today. Even in other fields, new-age business ...

Advertising is about reaching the right person at the right place at the right time. Contextual targeting is commonly used to find the “right place.” Yet, earlier this year, this fundamental feature ...

At Celosphere 2025, six enterprise leaders from Pfizer, Deutsche Telekom, DHL, Standard Bank, Metro Bank, and NN Bank ...

Contextual advertising has been present in some form since the birth of digital advertising. But in the pre-GDPR era, user-level data was too readily available for alternative solutions to be explored ...

The GCC is experiencing rapid growth in digital consumption – from streaming and social media to online news and long-form content. Yet many advertisers still rely on legacy targeting models that ...

Life can be tricky. We have so many decisions to make. It's a good thing we have an orbitofrontal cortex and hippocampus to help us. These areas of the brain work together to help us sort through ...

Bloomberg Media wants to capitalize on the explosion in connected TV ad spend. While Bloomberg is known as a digital news outlet, it actually had a broadcast TV network first. So it was natural for ...