Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Extole, providers of an advocate marketing platform, has launched its application for Salesforce.com Sales Cloud on the Salesforce AppExchange, integrating Extole advocate marketing programs with ...

Customer relationship management (CRM) doesn’t have to be complicated. If you’re using a cloud-based tool like Salesforce, you may be wondering how to gauge the effectiveness of your lead generation ...

Converting leads into paying customers requires a structured, multi-step approach that increases engagement throughout the customer journey. This four-step nurture, retarget, appointments, and ...

Marketing is understandably obsessed with conversion rates: increasing conversions by a few additional percent can make a huge difference to the bottom line. But how can we generate leads from those ...