Google has launched a tool to connect AdWords conversion data to Salesforce so marketers can tie search campaigns to lead performance all the way through to closed deals and optimize their campaigns ...

Extole, providers of an advocate marketing platform, has launched its application for Salesforce.com Sales Cloud on the Salesforce AppExchange, integrating Extole advocate marketing programs with ...

Converting leads into paying customers requires a structured, multi-step approach that increases engagement throughout the customer journey. This four-step nurture, retarget, appointments, and ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.