This is a living article that will be updated as new partners join. The Unified ID 2.0 initiative reached a meaningful milestone in May 2021 when The Trade Desk turned over the full code base to the ...

The Trade Desk is facing class-action lawsuits claiming its “privacy-safe” Unified ID 2.0 is really just repackaged cookie ...

I got a piece of software complaining it couldn't synchronize admin db password because it's not root. Well, I was using an acct with UID 0 which I was told was as good as root. I've installed a ...

I'm logged in as a non-root user with uid 0, and whoami tells me it thinks I'm "root" too. But I still can't get this vendor install script that "requires root access" to finish. So what other ...