Semantics = theory of meaning, yet most define semantic search with a focus on intent. “Meaning” is not the same as “intention.” Learn more. Since 2013, Google has been gradually developing into a 100 ...

For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the products with “toaster” in the title or ...

Today’s marketing teams juggle dozens of platforms — CRM, email, social media, analytics, personalization engines and more. Each system generates valuable customer and campaign data, yet too often ...

Breakthroughs, discoveries, and DIY tips sent every weekday. Terms of Service and Privacy Policy. One of Google’s stated goals is to index all of the world’s ...

In artificial intelligence, “semantics” refers to a machine’s ability to smartly segment information similar to how a human would. Different branches of machine learning may have different uses for ...

This post is the second in a multi-part series about the future of marketing and the role that semantic, context and intent will have on how we experience the internet. So the search of yesteryear is ...

The increased use of language understanding in search engines has prioritized writing content that is organized by topics and subtopics and communicates the message in a way that lacks ambiguity.

Semantic data enrichment and ontology mapping are two of your strongest tools to aid data-driven customer experience delivery. We've all heard the call to deliver data-driven customer experiences, but ...

Each person's perception is individually unique and subjective (Cytowic 2018.) Anesthesia is the phenomenon of no sensation. Synesthesia is the phenomenon of multiple sensations. Human senses include ...