The marketing mix is the foundational aspect of any business strategy. It consists of four key aspects: product, price, place and promotion. When developing your business strategy, it's imperative to ...

A marketing plan encompasses all of the financial, tactical and logistical aspects of selling a product. One of the tactical elements of a marketing strategy is product promotion. To successfully ...

Health practitioners often use the terms marketing and promotion interchangeably. Yet, promotion is just one element of an overall marketing strategy. To realize the greatest impact there must be a ...

Bespoke Merchandise, a leading provider of branded and custom corporate merchandise, is showcasing how thoughtful promotional products can transform referral ...

Modern marketers really have their work cut out for them. Consumers are savvier and have higher expectations than ever, and the traditional "hard sell" approach to advertising lost its effectiveness ...