Programmatic advertising uses advanced technology, including artificial intelligence (AI), machine learning (ML) and analytics, to gain a deep understanding of a brand’s audience before ad space is ...

When most of us think of online advertising, we think of Google Ads. Or, if we’re talking retail and shopping, we might think of Amazon, Walmart or Target ad buys. And, if you’re a B2B, you might ...

The United States advertising market is projected to grow from $201.01 billion in 2024 to $281.92 billion by 2033, with a ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. When most people think about AI’s endgame, they think about the automation of everything, ...

When we think about sustainability, it's all too easy to get caught up in the usual suspects like plastic bags and electric cars. But let's not forget the digital world—it has its own carbon footprint ...

StackAdapt ( the leading technology company in advertising and marketing, today announced a new integration with iHeartMedia, the number one audio company in America, that brings iHeartMedia’s audio ...

For years, B2B marketers have shared knowing glances across the table around the realities of using programmatic digital advertising. The use of third-party cookies has enabled marketers to create ...

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

These days, you can't turn on a computer or open up your phone without seeing something political. Whether it's an ad run by a campaign or a commentator talking about a campaign, politicking is ...

The announcement comes amid rapid growth in programmatic and digital out of home. In Q2 2025, Digital OOH accounted for 36% of total OOH revenue, increasing 9.2% year-over-year, while programmatic ...

Dentsu is beta testing the unified workflow for bidding on ad inventory across digital and traditional channels.