Number Games’ is No. 1 on the Apple App Store, ‘WEBTOON: Manga, Comics, Manhwa’ is No. 1 on the Google Play Store, ‘aol.com’ ...

What is true about programmatic advertising? The answer to that question depends on whether an ad buyer is willing to observe the market through the lens of radical transparency, says Tom Triscari, ...

Have you ever scrolled through an online news website and wondered why are you seeing certain ads? As a pet owner, are you seeing ads for dog food? Or, as a parent, are you seeing ads for diapers?

Amazon DSP is letting advertisers get audio spots in front of more ears through an expanded pact with iHeartMedia for ...

Following his panel appearance at ATS Singapore 2023, Ryan Pestano joined ExchangeWire for an exclusive Q&A. In this discussion, Lemma's chief product officer outlines the trends shaping APAC, how ...

Categories: Review the latest tools and platforms that boost performance marketing efforts across paid, search, and affiliate channels.">Performance Marketing Tools, Alastair is a veteran of several ...

Dentsu is launching a partnership with ITN/Magnite on its local linear programmatic buying platform in Q1 2026. The post ...

The announcement comes amid rapid growth in programmatic and digital out of home. In Q2 2025, Digital OOH accounted for 36% of total OOH revenue, increasing 9.2% year-over-year, while programmatic ...

Live television is back in style. That’s a seemingly unlikely perspective for a programmatic SSP, but according to Magnite, there is a surge of advertisers that tried CTV during the past couple of ...

Out of home (OOH) represents the fastest growing advertising medium, in part due to its growing accessibility. While OOH is still primarily bought and sold in a traditional, direct fashion, the ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Across 35-plus years in the media business, I’ve observed changing consumer behavior and the ...