As GLP-1 medications like Ozempic and Wegovy continue to influence consumer behavior, the GLP-1 Trends Hub—available to ...

Celebrators plan to decorate their homes and hand out candy. The most popular celebration plans this year are to decorate the house (56%) and hand out candy or other items to trick-or-treaters (56%).

Behavior shifts persist even when GLP-1 usage lapses. Grocery patterns are the first to normalize, while indulgent categories like candy and baked goods typically rebound within the first three to six ...

Kantar today announces the launch of Vivvix (www.vivvix.com), a new operationally independent brand within the Kantar Group, with a deep specialism in syndicated competitive advertising intelligence ...

LONDON--(BUSINESS WIRE)--Kantar, the world’s leading data-driven insights and consulting company, today completed its acquisition of Numerator, the Chicago-based, tech-driven consumer and market ...

The intrinsic connection between consumer preferences and market dynamics will be shaped by a once limited and now more stable supply chain, improved inflationary pressures and a departure from ...

LONDON (Reuters) -British market research firm Kantar said it has clinched a deal to buy U.S. rival Numerator from Vista Equity Partners as it seeks to boost its presence overseas and better compete ...

Dawn Platinum Powerwash, Premier Protein Shakes, Lysol Disinfecting Wipes; 23% of Shoppers Bought Holiday Gifts, 48% Said Tariffs Impacted Their Purchase DecisionsCHICAGO, Oct. 09, 2025 (GLOBE ...

CHICAGO — Major food companies have significant exposure to planned cutbacks in the Supplemental Nutrition Assistance Program (SNAP), according to consumer data research firm Numerator. SNAP is among ...