Localization should be viewed as an essential element of any multi-channel strategy that includes physical stores.

Salvador Ordorica is the CEO of The Spanish Group LLC, a first-class international translation service that translates over 90 languages. Customers expect a lot from a company, especially when the ...

The pandemic has put a renewed focus on local markets. Here is how organizations can adapt their tactics to thrive in this period of localization. Multinational companies have capitalized on the ...

The past few years have had an incredible impact on in-store shopping. Many brands were forced to shut their doors and expedite online sales strategies to keep a steady revenue stream. But as we begin ...

Visualization of CVS’s store footprint across the country; the darker the red, the more dense the store penetration. (Image courtesy CVS) Key to delivering on this promise is an intricate localization ...

Many global brands have done well in the Middle East. The ones that last usually get two things right. They localize well, ...