How do we see color in the first place? What color is a banana? Duh, it’s yellow. But what is yellow? Now that you mention it, how do we see color in the first place? That’s the series of questions ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. This article is more than 4 years old. "If you want to ...

Colors have both positive and negative effects on all of us, and seeing them can cause different reactions. For example, blue tends to have a calming effect, while red is associated with passion and ...