(2/3) Previously, we showed how the Loopholes In Google Analytics Put Marketers’ Insights At Risk. Fraudsters have been consistently able to create “phantom traffic, phantom clicks” and even “phantom ...
(3/3) The previous article discussed the reason why ‘The Murky Programmatic Supply Chain’ cannot be depicted in a simple waterfall chart. This last installment of the three-part series will delve into ...
It's time to dump the pie charts and move to donuts or even waterfalls to show off your data in ways people can better grasp. Have you noticed that people groan when you pop open a spreadsheet to ...
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