How your business presents itself visually can mean the difference between attracting a loyal customer and losing them to a ...

Creating a recognizable visual identity used to be a prerogative of big brands with huge budgets. Thanks to digital channels (social media, video, etc.), a visual identity is something every brand can ...

To ensure your visual identity adheres to its principles, develop a set of rules, guidelines or exercises that enable you to test new concepts. Lots of good ideas won’t pass muster; only the ...

Your visual identity should tell your company’s story in a visually appealing and memorable way. Use design elements such as color, typography and imagery to connect to your audience emotionally.

visual identity Move over JetBlue. This German airline has the wildest branding in the skies Liveries are among the world's largest branding canvases—and Condor is well aware of that.

The visual identity brand guidelines include the university logos, colors, graphics, templates and editorial guide. University Web & Design and the Visual Identity Working Group are the authority to ...

Successful brand identity is shaped through consistency. Using our identity correctly and consistently helps students, faculty, staff, alumni, funders and others understand what Case Western Reserve ...