The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Roblox shares climbed after Mattel announced new Roblox games featuring major brands, starting with Monster High.

Supersocial announced it has teamed up with toy maker Toikido to launch a Roblox world based on Toikido’s Piñata Smashlings toys. The partnership introduces the first-ever toy line to hit the market ...

User-generated game platform Roblox is launching a toy range based on player-designed characters. The Roblox platform was originally launched in 2006 and is now available on iOS and Android as well as ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...