Old wives’ tales, folk knowledge, common sayings, and even cliches and idioms are often taken as givens since they form an often unnoticed part of our vocabulary and culture. There’s so many examples ...

Colgate wants to save you the agony of trying to squeeze out every last drop of toothpaste. It’s doing that by partnering with LiquiGlide, a company spun out of MIT’s Varanasi Research Group, on a new ...

Haley Mast is a freelance writer, fact-checker, and small organic farmer in the Columbia River Gorge. She enjoys gardening, reporting on environmental topics, and spending her time outside ...

The Treehugger editorial team is a diverse group of experts—with advanced degrees, professional experience, published books, and more—whose expertise spans every corner of the sustainability space.

The packaging will feature limited edition “Recycle Me!” messaging and is intended to build recycling awareness among both consumers and MRF operators. Colgate has launched a line of recyclable ...

After five years of research, Colgate-Palmolive recently revealed Australia’s first recyclable toothpaste tube. Why is this exciting? They are eager to share the design with the rest of the toothpaste ...

How many tubes of toothpaste do you think you’ve used in your life? Think of a number. Now, think of the fact that it takes the average tube of toothpaste 500 years to break down. When you factor in ...

An Arizona State University student's toothpaste tube prototype forces every last bit to come out by folding down like an accordion. Nicole Pannuzzo We've all been there: The dreaded end of the ...

Toothpaste tubes currently on the market are impossible to recycle because the mix of plastics and aluminum contained in them. Soon, you may be able to toss your used-up toothpaste tube in the blue ...

Natural and herbal toothpastes containing ingredients such as neem, clove, miswak or aloe vera have become increasingly ...