The study, which surveyed more than 6,000 consumers across seven countries to uncover perceived points of complexity and simplicity in people’s lives, showed that respondents ranked telecommunications ...

GLOBAL: Aldi, the German discount retailer, has been named as the top brand in the world for connecting with consumers through "simplicity" while Lidl, another German retailer, has achieved third ...

Liz Morrell is a freelance business journalist and content creator with more than 20 years writing experience, including 15 in retail and associated sectors. She is a regular contributor to ...

Google has been voted the most ‘simple’ brand in the UK according to Siegel+Gale’s annual Global Brand Simplicity Index, with Amazon and BBC also ranking in the top 10. The study, which examined 500 ...