Since the rise of e-commerce, we've been told to focus on what customers do in their dealings with us. But in the past few years, as we have become increasingly media chatty — social and otherwise — ...

Sentiment analysis is showing great benefits for businesses deploying it. So why do so many continue to ignore this tool? Sentiment analysis is the kind of tool a marketer dreams about. By gauging the ...

B2B marketing’s future lies not in generating more leads, but in generating smarter revenue. With AI, marketers can measure ...

Suppose you have a collection of e-mail messages from users of your product or service. You don't have time to read every message so you want to programmatically determine if the tone of each message ...

The researchers over at OpenAI were able to use a recurrent mLSTM character-level model trained on Amazon reviews to identify the sentiment of blocks of text. And perhaps more interestingly, the team ...

If someone was talking about you, would you bother to find out what they were saying? It could be yes or no for you. However, for businesses, there’s only one option — it’s always a ‘yes.’ They need ...

Google developed its Cloud Natural Language API to give customers a language analyzer that could, the internet giant claimed, "reveal the structure and meaning of your text." Part of this gauges ...

In 2004 news articles about Facebook, the most common word pairing with the just-launched social network, was "college students." In 2017, the most common word paring was "fake news." That's one the ...