Based on data from its call center, a warranty company thought its market was predominantly female. However, when that ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process ...

Customer Segmentation vs. Market Segmentation Sometimes, there’s confusion around customer segmentation and market segmentation since many companies use the terms interchangeably.

Market segmentation is the science of dividing an overall market into customer subsets or segments, whose in segment sharing similar characteristics and needs. Segmentation typically involves ...

A new artificial intelligence (AI) tool could make it much easier-and cheaper-for doctors and researchers to train medical ...

Yankelovich and Nondemographic Segmentation In 1964, Daniel Yankelovich, an influential U.S. market researcher and social scientist, introduced the concept of nondemographic segmentation, i.e ...

The AI tool enhances the process of medical image segmentation, in which every pixel of an image is labeled to identify its ...

In short, segmentation should create winners and losers. In an efficient market, a narrowing of spread for some investors should be offset by an equal but opposite widening of spreads, and a ...

Adam Robinson, Hireology Founder and CEO, has developed an effective segmentation strategy. “The talent acquisition software market is $19B, but it’s really 19 segments of that market, each of ...