Sanrio's "cheeky but charming" punk-rock rabbit mascot, Kuromi, is finally getting her time in the spotlight this Halloween. To honor the 20th anniversary of Kuromi's introduction to the Hello Kitty ...

A First-of-Its-Kind Program Launches a New Annual Halloween Tradition, Positioning Kuromi as the Spooky-Cute Star of the Season With her tough-on-the-outside, sweet on-the-inside attitude, Kuromi ...

LOS ANGELES--(BUSINESS WIRE)--Today, Sanrio debuts its own virtual “My Hello Kitty Cafe” on Roblox, a global platform bringing millions of people together through shared experiences. The “My Hello ...

Sanrio has debuted My Hello Kitty Cafe on Roblox. The immersive experience, created in partnership with game development studio Rock Panda, enables visitors full control over their very own cafe in ...

Hello Kitty turns 50 on Friday. Befitting a pop icon at midlife, the bubble-headed, bow-wearing character's fictional birthday has brought museum exhibits, a theme park spectacle and a national tour.

Sanrio®, the global lifestyle brand behind beloved characters like Hello Kitty® and Kuromi™, is kicking off spooky season with Kuromi's Mischief Mansion – a month-long Halloween celebration ...