When Salesforce announced this week that it was moving Marketing Cloud to Microsoft Azure, it was easy to see this as another case of wacky enterprise partnerships. But there had to be sound business ...

Salesforce has pledged to use Microsoft's Azure as its public cloud provider for the Salesforce Marketing Cloud, the two companies said on November 14. Salesforce already has deals in place to use ...

Datorama's cloud-based AI software is used by marketers to consolidate and pull insights from data that can be used to optimize campaigns and workflows. Salesforce plans to use the acquisition to ...

Salesforce is doubling down on its partnership with Microsoft, with which it's also sometimes been a foe. Microsoft Azure is now the public cloud behind Salesforce's Marketing Cloud, its cloud ...

Is Salesforce a CRM company? Or is it an AI company? The pivot towards generative AI everywhere over the past six months has made that an entirely valid question - and it’s not one that’s had the most ...