Walmart launched two new immersive experiences in the metaverse megaplatform, Roblox. Called Walmart Land and Walmart's Universe of Play, the spaces offer interactive content and entertainment. The ...

Walmart made its debut in the Metaverse, launching two new games on Roblox aimed at its youngest customers. The big-box retail company announced the launch of Walmart Land and Walmart’s Universe of ...

The company is launching interactive content, games and competitions on Roblox, bringing its shopping ‘isles’ to life digitally. Retail giant Walmart is heading to the metaverse, launching two ...

CNN — Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids.

Walmart has entered the metaverse. The retail giant announced Monday it is launching two immersive online experiences with Roblox, a metaverse mega-platform extremely popular with young kids. Walmart ...

Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...

Roblox is one of the most played games to exist, and even fifteen years after its release, the overall popularity continues to grow massively. The enormous player base it possesses acts as a consumer ...

Sam’s Club is using Roblox to offer real-world deals through gameplay. Retailers like Walmart and others are increasingly investing in virtual platforms like Roblox to build brand presence. As the ...

A number of consumer advocacy groups have a problem with Walmart's entry into the metaverse. The online retailer last fall announced the launch of two new virtual worlds on Roblox, Walmart Land and ...