The Toy Book

Moose Toys and Gamefam Bring Heroes of Goo Jit Zu Back to Roblox

Moose Toys and Gamefam have teamed up once again to bring Heroes of Goo Jit Zu back to Roblox this holiday season. Following ...
Retail Dive

Mattel to bring more toy franchises to Roblox

The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Mattel Expands Collaboration with Roblox to Bring New Slate of Games to the Platform, Launching with Monster High Experience October 24

Mattel, Inc. (NASDAQ: MAT), a leading global toy and family entertainment company and owner of one of the most iconic brand ...

Mattel Expands Partnership Roblox To Launch New Games Based On Iconic Toy Brands

Toy and family entertainment company Mattel, Inc. (MAT) and Roblox Corp. (RBLX), an immersive gaming and creation platform, announced Wednesday an expanded collaboration ...