The company will launch its Monster High experience on the online game platform this week, soon followed by Hot Wheels, ...

Toy giant Mattel has expanded its partnership with Roblox to launch new games on the platform based on its popular brands.

Hot Wheels Open World is a new virtual-world game created by Roblox to promote the Hot Wheels brand. It takes the classic gameplay from the toy car company to a whole new level, allowing players to ...

Mattel has launched "Monster High" inspired video games in Roblox and Fortnite. The toy company is building out its in-house ...

When every kid is into something slightly different, it can be hard to find a toy that’s guaranteed to please. With over 115 million active monthly users, it’s a pretty safe bet that if you get a toy ...

Roblox is one of the most played games to exist, and even fifteen years after its release, the overall popularity continues to grow massively. The enormous player base it possesses acts as a consumer ...

Online video game company Roblox hopes the virtual characters created by its youthful members can become big hits in the physical toy world. The San Mateo company, which has about 44 million players ...

Which Roblox toy is best? There are a few types of toys that can be played in both physical and digital forms, like the Skylanders series and Nintendo’s line of Amiibo, but the most popular is the ...