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‘A Minecraft Movie' Is a Smash - So, Where's the ‘Roblox' Film?

Minecraft just blew away expectations at the box office, and if anyone in Hollywood is doing their job, the phones over at Roblox ought to be ringing off the hook with 3-1-0 numbers. For kids of a ...
Hosted on MSN

Box Office: As A Minecraft Movie dominates theatrical charts, could Roblox film be next big game-to-screen adaptation?

A Minecraft Movie has taken the box office by storm, and the effects are already being felt across the gaming and entertainment industry. With the film grossing over USD 190 million domestically ...
Variety

Could Gen Alpha Save Movie Theaters? New Survey Shows Why ‘Minecraft’ and ‘KPop Demon Hunters’ Had Huge Success With Kids

Kids and preteens may reinvigorate the theatrical movie business, at least according to a new study by entertainment researchers NRG. The report found that Gen Alpha, which consists of children born ...
Los Angeles Times

Train a virtual dragon? Film studios turn to Roblox and other games to reach young fans

Surrounded by virtual cliffs and a cascading waterfall, dragon riders on Roblox’s massive online gaming platform immerse themselves in a memorable scene from “How to Train Your Dragon.” In the ...